|
Taxi
Advertising has become an indispensable tool, regularly utilised by marketing departments of
most major national or global companies who wish to build a corporate brand awareness and recognition. It is a
high profile medium with excellent levels of recall because taxis tend to concentrate their activities in or around city
centre and lots of other strategic destinations as compare to other mediums.
Let's
do a quick review on common advertising mediums: (1) Advertisements in the newspaper are rarely seen more
than once and then discarded. (2) Bus advertisement is normally seen only on certain permitted routes. (3) Radio airtimes
and TV advertisements are heard and seen at a certain point of time. (4) Billboards and Road Banners advertisements are
often limited to certain permitted locations, etc. Despite the fact that all the above mentioned common advertising
activities often incur huge budget costs for a very short time frame, why companies still opts for them?? Why not try
new innovative taxi advertising??
Imagine
how many streets are covered on a daily basis by a taxi. Imagine the pedestrians and motorists who see the taxi.
Then imagine your company's advertisement proudly displayed as the taxi moves through town, stops at traffic lights,
stops to pick up customers, pulls into shopping centers and many other popular strategic locations from Kuala Lumpur to PJ and to
Sungai Buloh or even traveling interstates.
THE
FACTS ARE:
-
No other medium
delivers your message more effectively. Taxi ads work for you, 24 hours a day, seven days a week harder than
radio, television or newspaper ads and at a fraction of the cost.
-
It builds
product/service awareness within days. Imaging 100 - 200 taxis carry your ads and message where it counts; close to the
point of purchase - downtown shopping districts, suburban malls and shopping centers, entertainment outlets and other
strategic areas where other form of media are not permitted.
-
Taxi routes
coincide with high population densities and strategic destinations from all corners ensuring that your ads get the
maximum exposure.
-
Taxi advertising
reaches more people per dollar invested than any other medium with higher visibility and constant market penetration, constant
repetition and cost effectiveness for advertising
|
